DEVELOP YOUR BUSINESS IN VIETNAM

Start selling to Vietnam
in record time

START SELLING TO VIETNAM IN 2 MONTHS

Fast recruitment
Easy Ramp-up

Why should you target Vietnam as a market for your products/service?

Need for international know-how

Vietnam still needs foreign technology and machinery to hasten the development of the economy to the next level.

Fast growing economy

Continuous growth recorded during the last decade shows no sign of slowing; providing lucrative business opportunities for foreign companies.

Mindset has shifted from cheap Chinese products to long term investment

The era of substituting machinery with human labour is over and Chinese products are now considered to be low quality.

Vietnam lacks of local offering

As a developing country, domestic brands are still very weak and sparse.

Positioning as a manufacturing hub of Asia

Various free trade agreements, such as the EU-Vietnam FTA and the China+1 phenomena are reinforcing Vietnam’s position as the top manufacturing hub within ASEAN.

What are common sales challenges in Vietnam?

Local presence is a must

You need to have presence on the ground to develop your customer relations. Sales are often based more on human relationships than your technology or price point.

Immature B2B sales channels

Structured prospecting, sales techniques and other competencies are still largely absent. Most salespeople have never received any sort of formal training. Company structures and behaviours are very hierarchical and prefer the stick over the carrot.

Language and cultural barriers

Vietnamese companies tend to select their partner because of their trustworthiness and reputation, rather than for commercial reasons. The first meeting is always about deciding if a business relationship is possible or not. Only after that comes the product. Language skills are getting better, although they are still far from acceptable and there is a big difference between generations.

Reactive sales vs proactive sales

A lack of financial capacity and a limited number of customers, combined with lower understanding of prospection work, results in reactive sales behaviour. Collecting brands into a portfolio is the common way to compensate for low sales.

Limited marketing channels

There are no regular industry newspapers or other traditional media platforms to promote your products. What remains is only digital marketing as an efficient tool for B2C, but it’s less efficient for B2B communications.

Value selling missing from toolkit

Value selling is a challenge in Vietnam. Old attitudes of buying the cheapest product without long-term consideration still reign and act as trade barrier in many cases. Salespeople tend to concentrate on price instead of value to secure the order.

Distributors lack of cash and patience

Sales revenue must be realised in weeks rather than months, otherwise the interest in a brand drops to zero. For products with long sales cycles, alternative solutions must be found.

Lack of Business competence

There are no public schools geared specifically towards business in Vietnam and economics is not part of the government curriculum. Private sector business has only been permitted within the last three decades. The result is limited skills in the country that are suited to running commercial business operations.

Outsourced sales solution

How We Tackle
These Challenges

Let us be your business development unit with the OUTSOURCED SALES SOLUTION
We will take care of all of your sales related activities in Vietnam. To achieve this, you will have a dedicated local salesperson working within under our Western management practices.

Together we will:

- Agree on targets
- Recruit the salesperson
- Develop your prospecting and sales in Vietnam
-Run the daily operations

We act as your eyes and ears in the local market, taking care of the daily management of your salesperson or team in Vietnam. We have a strong mix of local knowledge and international business acumen to lead your company to success in Vietnam!

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Why our sales services in Vietnam
work

Market knowledge

After over a decade of experience of the Vietnamese markets, we have seen how it was and where it goes.

Market Watch

Having a dedicated salesperson ensures you are aware of the latest market trends in the country and your sector.

Easy Management

You receive 1 invoice per month and no surprises

Flexible engagement,

Only a minimum of 12 months commitment is required

Fast set up

Start selling in 12 weeks from contract signature

Cost efficient solution

Setting up your own operation is costly, time-consuming, and needs a substantial amount of notarised paperwork. With our solution, no need for that!

Learning and social environment

Additional to your product training, we provide our salespersons with personal and professional development. As part of our team, he has the social network, a key need in Vietnam.

Productive sales developer

Your business developer uses their time efficiently and productively, with minimum input for you

OUR PROCESS

Simple
Fast
Efficicent

To make sure you recruit the right personality and get your sales in Vietnam moving as fast as possible, we have developed a smooth recruitment and on-boarding process.

Week 1Kick-off

Together, we go through all the requirements and prepare an Ideal Candidate Profile based on your needs and the realistic competencies availability

Week 2Recruitment

We work with local recruitment agencies to find the best candidate profiles

Week 3Resume shortlisting

We do benchmarking based on submitted CVs, ready for the selection of candidates for the next step.

Week 4Candidate Interview

We conduct interviews either face-to-face or via video call with the selected candidates and benchmark them, ready for our joint interviews

Week 5Second-round interview

Our joint interviews can be either via video call or held face-to-face in Vietnam

Week 6Final Recruitment Decision

In collaboration, we select the best and reserve candidates to receive a formal job offer, prepared by you and us

4-5 weeks later 30 days (typically) after candidate’s signature, business development starts

After the candidate’s boarding, business development starts. Setting up of an office environment, planning timetables for on-line and on-site training, marketing materials, prospect listings, etc.

SEE WHAT WE DO

Your dedicated sales team will be hosted in our premises and will benefit of:

YOUR FINNSEA VIETNAM TEAM

years of Vietnam Experience
More than 100 business assignments

Founder & GM

Pietro Karjalainen

Pietro Karjalainen has more than 35 years of international sales experience. He has been in Vietnam since 2009

OPERATION MANAGER

Claudio Karjalainen

Claudio will manage your sales force on a daily basis. He has more than 8 years experience of the local market.

Do you want to assess your business opportunity in Vietnam?

Contact Us For FREE Consulting

GET A QUOTE NOW

THEY GROW THEIR BUSINESS IN VIETNAM WITH US

Trusted by many
International companies

Our clients grow their b2b and b2c business in Vietnam with our efficient sales concept

Nordiclights had been doing business in Vietnam for about 10 years through a network of distributors without expected results.

Around 3 years ago, FinnSEA approached us with a new approach for our sales activities in Vietnam, we started by conducting an analytical study of our distributors and the market.

During this study, we found out that the industries in which we had highest chances to success were outside of our traditional targets. Having a better understanding of the market and a positive outlook for our potential, we decided to try their outsourced sales solution. One year turned to two and then to three, we were able to cover our initial investments within first 2 years and since then we have strongly grown our market position there and are profitable.

For anyone willing to enter Vietnamese market, I can highly recommend FinnSEA services.

Antti Turja

Nordic Lights

OUR OFFICES

Get in Touch

Come and visit our quarters or simply send us an email anytime you want. We are open to all suggestions from our clients.

Ho Chi Minh City Office

Opal Tower - Room 1706
90 Nguyễn Hữu Cảnh
Bình Thạn HCMC, Vietnam

Email us

info@finnsea.com

Call us

+84 93863 1100

START SELLING TO VIETNAM RIGHT NOW

Contact Us

START YOUR VIETNAM SUCCESS STORY

Book a call
With our Vietnam market experts

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ABOUT FINNSEA

Finnsea
Your Vietnam market experts

FInnsea established in 2014...

FinnSEA Nordesk OÜ offers consulting services for market entry and manufacturing in Vietnam and across South East Asia. We work to build long-term partnerships with SMEs and large corporations, first by assisting them in establishing their manufacturing processes in Vietnam, and then formulating a plan for their future.

After more than a decade in Vietnam, we have convened a stellar team of international and Vietnamese consultants and experts. Through our people, we can meet the expectations of global clients and shape them into the local business culture.

You know your industry; we know these markets.

We will help you to develop the right strategy to enter the local market whilst ensuring that you don’t come up against the common challenges during the implementation phase. It’s not enough to simply duplicate your strategy from Western markets into Vietnam, you won’t see the results you expect.

The business culture in Vietnam is unique, the economy is a different point of market maturity; you need an innovative and localized approach. Sticking with traditional models of distribution are likely to fail to provide the growth and business results that you expect.

We have learned that the key to success in Vietnam is the be actively present in the market. At FinnSEA Nordesk OÜ we will design and deliver a plan that will ensure your business enters Vietnam and sees strong growth as you build your presence.