Nordiclights had been doing business in Vietnam for about 10 years through a network of distributors without expected results.
Around 3 years ago, FinnSEA approached us with a new approach for our sales activities in Vietnam, we started by conducting an analytical study of our distributors and the market.
During this study, we found out that the industries in which we had highest chances to success were outside of our traditional targets. Having a better understanding of the market and a positive outlook for our potential, we decided to try their outsourced sales solution. One year turned to two and then to three, we were able to cover our initial investments within first 2 years and since then we have strongly grown our market position there and are profitable.
For anyone willing to enter Vietnamese market, I can highly recommend FinnSEA services.
Antti Turja
Nordic Lights
FinnSEA Nordesk OÜ offers consulting services for market entry and manufacturing in Vietnam and across South East Asia. We work to build long-term partnerships with SMEs and large corporations, first by assisting them in establishing their manufacturing processes in Vietnam, and then formulating a plan for their future.
After more than a decade in Vietnam, we have convened a stellar team of international and Vietnamese consultants and experts. Through our people, we can meet the expectations of global clients and shape them into the local business culture.
You know your industry; we know these markets.
We will help you to develop the right strategy to enter the local market whilst ensuring that you don’t come up against the common challenges during the implementation phase. It’s not enough to simply duplicate your strategy from Western markets into Vietnam, you won’t see the results you expect.
The business culture in Vietnam is unique, the economy is a different point of market maturity; you need an innovative and localized approach. Sticking with traditional models of distribution are likely to fail to provide the growth and business results that you expect.
We have learned that the key to success in Vietnam is the be actively present in the market. At FinnSEA Nordesk OÜ we will design and deliver a plan that will ensure your business enters Vietnam and sees strong growth as you build your presence.